灵感:如何创建Tech产品客户爱 -第2版

今天最成功的科技公司 - 亚马逊,谷歌,Facebook,Netflix必威体育黑钱的吗?,Tesla定义,设计和开发了世界各地数十亿人的爱的产品吗?

也许令人惊讶的是,它们比绝大多数的技术公司都与众不同。必威体育黑钱的吗?在受到启发的,技术产品管理思想领袖Marty Cagan为读者提供了一门大师课程,教他们如何组织和管理一个充满活力和成功的产品组织,以及如何发现和交付您的客户会喜欢并为您的业务工作的技术产品。

在组装合适的人和技能的部分,发现合适的产品,拥抱有效的轻量化过程,缩放产品组织,并创造强大的产品文化,读者可以采取他们学习的信息,并立即利用它在自己的组织内 -大大提高了自己的产品努力。

Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers,受到启发的will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

充满了作者自己的个人故事 - 今天一些最成功的产品经理和技术支持的产品公司,包括Adobe,Apple,BBC,Google,Microsoft和Netflix-必威体育黑钱的吗?受到启发的将向您展示如何调用您自己的产品努力,创建技术产品您的客户爱。

第一版受到启发的是十年前发布的,作为技术产品经理的主要参考,可以在全球几乎所有成功技术产品公司的架子上找到。This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product..

这本书的意思是补充受到启发的Product Team/Product Manager Workshop

Ordering:

The book is published by John Wiley & Sons, and is available in hardcover, digital and audio formats at major retailers:

在翻译方面:

如果你是一名教育家,想要一份你所教课程的评估副本,你可以向威利索取一份here

Company Bulk Purchase Promotion:

必威体育黑钱的吗?购买至少100份的公司授权100本《灵感》有权与授权作者之一进行私人AMA(炉边聊天式问答讨论)。我们发现,这是一个很好的方式,公司能够讨论如何在这些书中的原则适用于您的具体情况。拜托必威体育黑钱的吗?把收据寄给我们我们会与您安排。

看看人们在说什么:

“It is rare to find someone like Marty who has impacted early founders, high-growth startups and multi-billion dollar companies over decades through his product leadership. So when he decides to distill his knowledge in a book, it becomes a must read!”

-Avid Larizadeh Duggan,GV(Google Ventures)普通合伙人

“If you only have one book on product management, this is the one.”

- 乍得迪克森,前首席执行官,etsy

“这本书是帮助我们改变我们如何组织和运营的催化剂。Marty为我们提供了一个令人信服的改变,可操作的步骤和基本真理的令人信服的案例。“

- Ann Yauger,AVP产品,Carmax

“当我还是一个产品的领导者,我经历了一个公平bit of accidental successes and puzzling failures. Marty’s writing has helped me understand how product managers and product organizations really should work. I wish I’d had this book years ago.”

— Jeff Patton, Agile Product Leadership Coach

“我不知道还有谁能像马蒂那样在产品管理方面拥有广度和深度的知识和洞察力。这不是你典型的商业书,你在30分钟内浏览它,并想知道为什么它值14.99美元。“灵感”是一本书,你可以学习、讨论、教学、向管理层展示,并将其作为公司或职业生涯变革的动力。”

-Kyrie Robinson,Chegg用户体验副总裁

“激励是我和Heroku团队在50-150名员工阶段的宝贵资源。这本书应该放在任何处于产品领导地位的人的书架上。”

- 亚当威根,联合创始人,Heroku

“第一版激励我作为一个年轻的产品经理的思想,我现在将它分配给我的学生,以确保他们正在以正确的方式制作正确的事情。灵感教导你认为硅谷最聪明的产品经理。“

- Christina Wodtke,作者,创业顾问教授

“Product Management is the art and science of creating the products that give each company it’s existence. It’s the core of a business. For the digital world, Marty Cagan helps you understand and master Product Management like no other. This is essential reading to remain relevant tomorrow.”

— Frerk-Malte Feller, Workplace by Facebook

“When asked what product is, and how companies can accelerate growth, I always start with ‘read INSPIRED and then we can talk.’”

— Sarah Bernard, VP Product, Jet.com

“当马蒂谈论和写产品时,很明显,他的知识是建立在实践的基础上的。他知道伟大技术和基于伟大技术的伟大产品之间的区别。”

- Bjorn Carlson,工程团队领先,Google云平台

“INSPIRED is the authority on how to build a product that customers actually want. It’s not about hiring product managers – it’s about establishing a culture that puts the user first, and builds the organization and teams around that customer to ensure that you are building the best product possible. From CEOs to APMs, this is required reading.”

-Amanda Richardson,HotelTonight首席数据和战略官

“我们第一次与马蒂合作是在ImmobilienScout进入成长阶段时,他帮助我们建立了组织,使其迅速扩大规模并成长为德国最大、最成功的科技初创公司之一。他多年来一直是公司的朋友和顾问。他的书启发了全公司的人,新版本肯定会帮助更多的公司。”必威体育黑钱的吗?

— Jürgen Böhm, Co-Founder, Immobilien Scout GmbH

“如果您是经验丰富的产品领导者或新产品经理,则无论您是新产品经理,都会让您意识到您在世界上拥有最好的工作,并可能产生令人难以置信的影响 - 特别是如果您遵循Marty Cagan的智慧的话语。他的书过去十年是我们行业的圣经,毫无疑问,这是一个包含最令人兴奋的最佳产品实践的最新更新。

-Tanya Cordrey,卫报新闻和媒体前首席数字官

“建立一个粗放的产品/市场适合的产品始终是任何成功启动的关键第一步。但是,以确保可扩展性,速度和质量的方式组织产品和工程团队通常是下一个最大的挑战。Marty的见解和经验教训可以应用于通过依赖性构建高效的团队来管理,并建立一个定位规模的文化。这适用于您的业务是否需要严重的课程修正或在火箭船上。“

— Scott Sahadi, Founder and CEO, The Experience Engine

“Marty在没有过于规范的情况下提供关于产品管理的可操作建议,使他的智慧适用于许多情况。他从丰富的经验中汲取了丰富的经验,说明了他与数十个现实故事的建议。如果您想创建人们爱的数字产品,本书将让您开始在正确的道路上。“

- Teresa Torres,Discovery Coach

“我们与马蒂在我们的几个投资组合公司中密切合作,塑造产品和建立产品管理组织。马蒂的见解和建议是前沿和世界级的。”必威体育黑钱的吗?

— Harry Nellis, Partner, Accel

“在我从事产品管理的早期,我有幸遇到了马蒂·卡根。从那时起,他就成了我和我领导的团队的一位了不起的导师。我在多家公司亲眼目睹了马蒂如何转变产品团队,开启持续创新和增长的大门。马蒂写了一本关于当今科技行业产品管理的书必威体育黑钱的吗?

— Sarah Fried Rose, Product Leader and COO

“我很幸运能够与业务中的一些最好的产品经理和产品思想合作。在我的经验中,Marty Cagan今天是今天的绝对最佳产品管理心灵。本书将多年的经验组成为250页。“

- Marty Abbott,首席执行官,AKF合作伙伴,前首席技术官,eBay

“Great products delight customers. Marty Cagan has led and inspired countless product teams and in INSPIRED, you will learn how to build those products, both strategically and tactically.”

— Shripriya Mahesh, Partner, Omidyar Network

“首席执行官,首席产业官员和任何关心创造伟大产品的人,必须阅读这本书。你的客户会爱你。“

- CONS-AUTHRE,CONS-AUTHOR,CHINE AND COMPERTION CORPORATION GAIN,CHIL TERRY,创始人兼首席执行官

“Marty不仅是一家经验丰富的专家,在产品管理的经常暧昧纪律的各个方面,他的书也提供了灵感,工具和技术,真正的实用帮助。”

— Judy Gibbons, Startup Advisor and Board Member

“Building great products is hard. Marty gives great insight into best practices and skills that really can only be discovered after years of experience and study. Just about every product person I respect learned product management from INSPIRED.”

- 布尔兰,上海布尔兰首席执行官和创始人杰森李

“如果你想让客户喜欢你的产品,INSPIRED是一本‘公司所有人’必读的书。”

-Jana Eggers,Nara Logic首席执行官

“我真正喜欢与Marty一起使用的是,他的技术适用于建立真正的企业产品 - 不仅仅是新的消费者应用程序。灵感是我们真正的北方。随时我觉得组织侧身移动,现在是时候再读了!“

-Jeff Trom,Workiva创始人兼首席技术官

“There are two reasons I can never get enough of Marty: First, he’s always learning, steeping himself in what makes teams successful (and not), because he’s deeply passionate about helping teams have a bigger impact on the world, so he always has something new to share. Second, he has a frank, genuine, deeply human approach that actually makes a difference in how you think about your users, your company, andyourself,这将改变你的工作方式within 5 minutes与他交谈或打开他的书。这就是为什么我购买了10年的案例的启发,以便给我工作的每个产品经理。“

- Audrey Crane,合作伙伴,DesignMap

“马蒂的实践方法,建立伟大的产品改变了我们的方式接近产品开发的根本改善公司和我们的客户。同样重要的是,他的方法论帮助塑造了公司内部和外部多人的职业轨迹,因为他们继续推动其他组织的产品开发——从财富500强公司到其他风投支持的高增长公司。如果你在一个组织中担任领导角色,或者是产品团队中的一员,试图构建你的目标受众喜爱的产品,那么这本书应该是你下一本要读的书。”必威体育黑钱的吗?

— Shawn Boyer, Founder, Snagajob and goHappy

“When I needed to stand up a productive, scalable product management function at Etsy, I turned to Marty. His playbook for establishing product management as a distinct discipline is invaluable for any team working on products powered by software and made by engineers.” Rarely is a business book so clearly written and packed full of concrete advice. We used it as our product management guide in scaling Etsy, and I’ve used it in every company since.”

- 玛丽亚托马斯,董事会成员和投资者

“产品管理的艺术是生命本身的艺术。伟大的人围绕着你们自己,专注于你的mojo,以完整的诚信建立伟大的东西,持有强烈的意见,但很轻松。和马蒂是这件艺术中最好的教师之一。“

— Punit Soni, Founder and CEO, Robin, Former Google APM

“马蒂是我早年从事产品管理的教练和导师,每当我需要明确产品经理的角色、技能或从产品发现到执行的日常挑战时,《灵感》一书就成为了我的指南。它在提升产品领导地位时仍然是一个可靠的参考。现在,作为探索教练,我向每一位新客户推荐这本书。它´这不是一本方法论的书;这本书帮助产品人员获得正确的心态,而不管他们使用的是什么框架和技术。”

— Petra Wille, Discovery Coach

“马蒂的第二版建立在惊人的知识和经验基础上,提供了更多的见解、教训和框架,对每一个以产品为基础的公司来说都是必不可少的。”

— Chuck Geiger, CTO/CPO Chegg

“Marty has a way of elegantly simplifying decades of experience leading and teaching product organizations to excel in value creation for their customers into one actionable, inspiring, quick read. From organizational assessments, tools for aligning teams against a real user need, to the nitty gritty of pulling off continuous product discovery & delivery, INSPIRED is my go-to reference and recommendation for any Product Leader looking to up their game for the sake of building winning products.”

-Lisa Kavanaugh,执行教练

“业内人士之所以认为马蒂·卡根是产品管理的大祭司,并将灵感作为他们的圣经,这是有原因的。他的见解已经支撑了时间的考验,以超越世卫思想和实践。At a time where the screen has become the most important place in the world, Cagan’s wisdom is even more critical and relevant today than ever before.“

— Clark Valberg, CEO / Co-founder at InVision

“马蒂在最佳产品领导者中传奇,用于切割他们的团队需要改进的核心。他的建议是实用的,可行的,并将激发您和您的团队立即更好地满足客户需求。必威官网手机登录您的工程师和客户将感谢您阅读这本书。“

-Hope Gurion,产品负责人

“Marty是如何建造伟大产品的进入专家。他在每个行业的各地都有人培训和教育的产品经理。Marty已经教练并引导了我们时间最成功的互联网公司。必威体育黑钱的吗?该第二版股份甚至更多地股票享有他丰富的专业知识和知识,了解世界上最好的公司如何建立客户的爱的产品。“必威体育黑钱的吗?

-Mike Fisher,首席技术官,Etsy

“马蒂提醒我们whywe build products. The product mindset and focusing on our customers, builds better entrepreneurs, companies and better solutions for all of us. This mindset is the foundation of building successful product companies at any stage.”

- Erin Stadler,Discovery Coach,Boomtown加速器

“这本书充满了来自Marty在开发尖端产品方面的数十年经验的洞察力和建议。Marty的方法是实用的,可以始终如一地实施,最好的,他们产生结果!这本书是必须阅读开发和提供技术产品的人的读书。“

-Marty Vanderploeg,Workiva创始人兼首席运营官


关于作者:

MARTY CAGAN, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG). He served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

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