授权:普通人,非凡的产品


What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?

大多数人认为这是因为这些公司可以以某种方式能够找到并吸引一定程度的人才,使必威体育黑钱的吗?这种创新成为可能。但这些公司的真正优势并不是那么多雇用的人,而是如何使他们的必威体育黑钱的吗?人民一起解决难题并创造非凡的产品。

作为传奇的硅谷教练 - 和教练为今天的几家领先的技术公司的创始人 - Bill Campbell表示,“领导力是认识到每个人都有伟大,你的工作是创造一个伟大可以出现的环境。”必威体育黑钱的吗?

赋权的目标是为您提供产品管理,产品设计或工程的领导者,您需要创造这样的环境。

作为硅谷产品集团的合作伙伴,Marty Cagan和Chris Jones已经长时间努力揭示世界上最持续创新公司的最佳实践。必威体育黑钱的吗?畅销书的自然伴侣受到启发,赋予了大多数公司未能真正利用他们人民创新的潜力的原因:产品领导力。必威体育黑钱的吗?

书籍封面:

  • 成为一个赋权的产品团队意味着什么,以及大多数公司使用的“特征团队”的不同,以建立技术产品;必威体育黑钱的吗?
  • 招募和教导产品团队的成员,首先掌权,然后达到他们的潜力;
  • 创造鼓舞人心的产品愿景以及见解驱动的产品策略;
  • 通过赋予具有特定目标的团队来解决方案来解决策略 - 解决 - 而不是建立的功能;
  • 重新定义产品团队的关系到公司其余部分;
  • 详细了解有效并成功将组织变为真正赋予产品团队所需的变化。

赋权将数十年的经验教训从您手中的顶级技术公司的最佳领导者作为指导中吸取的。必威体育黑钱的吗?它向您展示了如何成为您的团队和公司的领导者,不仅需要生存而且茁壮成长。必威官网手机登录

This book is meant to complement the赋权产品领导作坊。

Ordering:

The book is published by John Wiley & Sons, and is available in hardcover, digital and audio formats at major retailers:

Company Bulk Purchase Promotion:

Companies that purchase at least 100 copies of EMPOWERED, and 100 copies ofINSPIRED有权与其中一个赋权作者有权享受私人AMA(轰动聊天风格问答讨论)。我们发现这是公司能够讨论这些书籍的原则如何适用于您的具体情况的好方法。必威体育黑钱的吗?请发送给我们收据我们会与您安排。

看看人们在说什么:

“Every product leader – no – every CEO and senior management team should read this. Now.”

- Phil Terry,创始人,协同收益;共同作者,包括客户

“There are only a few people in the world with the experience to outline the secrets of world-class product organizations. That’s what Marty and Chris do in this book. This is essential reading for every product leader.”

- Wyatt Jenkins,SVP产品,Procore

“INSPIRED motivated a generation of product managers to build products customers love, and EMPOWERED is the blueprint leaders need to transform their organisations and empower their teams to deliver on that inspiration.”

— Martin Eriksson, Co-Founder, Mind the Product

“赋权是产品领导人的必备方式,同样的启发是技术产品管理中最具影响力的书籍。”

- Felipe Castro,创始人,OutgeEdge

“Marty and Chris have written the definitive book on product leadership. Their emphasis on coaching as a key leadership skill and the detail on how to do it well, makes EMPOWERED a must-read for new, aspiring, and experienced product leaders alike.”

- Teresa Torres,产品发现教练,产品谈话

“This is the missing guide to product leadership. It gave me the tools, mindset, and practical insights to excel in my role. I fully expect to come back to this book on a recurring basis – as I do with INSPIRED. EMPOWERED needs to be on the shelf of all product leaders and aspiring product leaders.

- VMware的产品管理经理Gabrielle Bufrem

“授权充满了可行的直接谈话,希望任何希望了解最好的产品团队如何运作。这本书展示了魔术公司的伟大产品公司 - 整个产品开发组织的结构和领导力创造了成功的必威体育黑钱的吗?环境。“

- HOLLY HESTER-REILLY,创始人,H2R产品科学

“I recommend INSPIRED to every entrepreneur and burgeoning product person I talk to as the must read. That must-read list just doubled with EMPOWERED. It’s destined to become a classic.”

- 肖恩博伊尔,创始人,歌手和snagajob

“EMPOWERED dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I’ve been waiting for in one book.”

- 杰夫帕顿,产品流程和设计教练

“I’ve known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves in some of the best tech companies around. If you want to learn from the best, this book captures those lessons.”

— Doug Camplejohn, EVP and GM, Sales Cloud, Salesforce

“Once again, Marty’s wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, EMPOWERED is a must read for product leaders and all leaders who are convinced there must be a better way.”

- Chuck Geiger,前CTO Chegg,IAC,PayPal,eBay,Wine.com,Travelocity

“如果您是领先的产品人士甚至是公司的整个产品组织,这本书适合您。这是第一批概述了恒星产品组织的潜在哲学的哲学,众所周知,很容易理解这些概念并在贵公司的环境中应用它们。“

- Petra Wille,产品领导教练

“As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best—create satisfying, engaging experiences for your users and customers.”

— Simon Zhang, CEO, GrowingIO

“在这个不断中断的这个时代茁壮成长,公司必须加速创新,不断提供产品客户的爱。必威体育黑钱的吗?较高水平的一致创新只能来自真正赋权的团队。在过去的几年里,Marty的见解,实践咨询和智慧在我们对高度授权的产品组织的转型期间一直非常有价值。在这本书中,Marty为建立赋权的团队提供了一个基本的蓝图。如果您认真对待非凡的业务结果并开发产品创新文化,您可以真正为其感到骄傲,这是一个必读的!“

— Shamim Mohammad, SVP, Chief Information and Technology Officer, CarMax

“I’ve had the good fortune to work with Marty for many years, and yet, every time he comes out with a new book or article, I’m filled with both excitement and fear. What new product techniques are our competitors using and we are missing? EMPOWERED hits the mark dead on, and provides a recipe for creating great products. Marty has a knack for making difficult product techniques seem both necessary and tangible. Read the book and rejuvenate your company!”

— Jeff Trom, CTO, Workiva

“The core challenge of all tech companies today is to be a truly product-led organisation, with continuous product innovation resulting in sustainable competitive advantage. EMPOWERED gives executives and leaders the key to understand how they need to change their companies in order to survive and thrive.”

- Frerk-Malte Feller,Coo,后期

“If you are wondering what will ensure your company survives, or why your products are failing, read this book. This is the “how to” manual for building great product companies that last.”

- amandaichardson,Ceo,Coderpad

“I included INSPIRED as mandatory reading for anyone joining my product development teams. Now I’ll add EMPOWERED to the list of mandatory reading.”

— Joca Torres, CPO, Gympass

“INSPIRED has been a manual for our team to build better products. EMPOWERED is now a manual to build a stronger team. Everything I’ve read from SVPG is spot on, and often feels like I can use it the same day.”

- Ian Cairns,Twitter开发人员平台产品负责人

“授权是首先,最重要的是许可。必威体育黑钱的吗?公司必须赋予自己在以产品为中心的文化方面定位的许可。从ARG结构,技术,传给文化和教练的一切都来自这一点。没有什么比Marty的着作更体现这个想法。“

— Punit Soni, Founder CEO, Suki


关于作者:

Marty Cagan被广泛认可为技术产品管理的主要思想领袖,是硅谷产品组(SVPG)的创始人。必威官网手机登录他曾担任负责在世界上一些最成功的公司定义和建立产品的高管,包括惠普,Netscape Communications和Ebay。必威体育黑钱的吗?

CHRIS JONES has spent over 25 years building and leading product teams that defined new product categories at startups to F500 software companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services.

Share This